In response to your question, here is what I’d like to share:

Each of the marketing tools you mentioned is definitely valuable. Ideally, you would want all of them to be part of your marketing strategy and plan to get as many qualified leads as possible to support you to grow your business.

Email marketing is known to have one of the highest conversion rates (around 3%) when properly executed and timed. It is a good way to nurture your prospects and clients on a regular basis and that way stay on the top of their mind when a need for your services or/ and products arise.

Mail marketing is making a come back due to the over use of electronic media in business communication. The average conversion rate is below 0.5 %. Due to the printing and shipping costs involved, it is necessary to plan a marketing campaign with a powerful message to get a good return on the investment.

Referral-based is great and usually the sales process is easier when you receive a lead from a referral. Establishing a network of power partners is a great way to boost the number of referrals you would receive.

Once that said, before choosing your next marketing move, I would need to know more about your business, your ideal client as well as your marketing budget to be able to make a recommendation.

If you are interested, we could talk together about your marketing goals and discover what would make sense for you and your business. Here is my phone # (310) 356-6177. Feel welcome to give me a call at your best convenience.

Have a great afternoon and looking forward to our conversation!

Catherine Chevalier, Marketing Strategist

Strategically, the purpose of blogging for a company is multi-fold:

-       It adds valuable content to the company website to reinforce its visibility as an expert on its market, reinforce its position as the place to visit to learn more about its products and services as well as boost the strength of its strategic keywords for search engines,

-       It keeps the site current by adding new information regularly (increase the authority and ranking of the site for Search Engines)

-       It creates new pages with interesting content (sales, education, FAQs …) that will support the lead generation process.

So blogging is definitely valuable.

Now, in order for the company website to benefit from the blogging investment in resources, the blog needs to be present under the same domain name. The URL should look like YourCompanyName.com /blog/title_of_the_blog_post or blog.YourCompanyName.com.

By not doing so, all the benefits mentioned above would be diluted.

The ultimate goal of blogging is to grow YourCompanyName.com website, to keep it current and to make it a good resource center for your prospects and customers or clients.

If you are looking to get more leads, more clients and more business, Call us today at (310) 356-6177 or email us, we are a key resource for clients seeking to grow smarter and faster by developing a unique, integrated marketing approach.