- It adds valuable content to the company website to reinforce its visibility as an expert on its market, reinforce its position as the place to visit to learn more about its products and services as well as boost the strength of its strategic keywords for search engines,
- It keeps the site current by adding new information regularly (increase the authority and ranking of the site for Search Engines)
- It creates new pages with interesting content (sales, education, FAQs …) that will support the lead generation process.
So blogging is definitely valuable.
Now, in order for the company website to benefit from the blogging investment in resources, the blog needs to be present under the same domain name. The URL should look like YourCompanyName.com /blog/title_of_the_blog_post or blog.YourCompanyName.com.
By not doing so, all the benefits mentioned above would be diluted.
The ultimate goal of blogging is to grow YourCompanyName.com website, to keep it current and to make it a good resource center for your prospects and customers or clients.
If you are looking to get more leads, more clients and more business, Call us today at (310) 356-6177 or email us, we are a key resource for clients seeking to grow smarter and faster by developing a unique, integrated marketing approach.