Not Maurice » branding

Fresh Air Environmental, Inc – Website Makeover

admin — Wed, 30 Jan 2013 19:57:14 +0000

At Not Maurice, we are really excited to showcase Fresh Air Environmental, Inc website makeover.
Below you’ll discover the dramatic evolution of their home page design.

Fresh Air Environmental is a company providing environmental remediation services in Southern California. They have been serving businesses and individuals for more than a decade and have successfully completed thousands of asbestos, mold and lead removal jobs in Los Angeles and Beyond.

The objectives of the website makeover consisted in:
- Creating a professional online experience for the visitors
- Delivering a trustworthy and reassuring feel
- Differentiating the company’s services from the ones performed by their competitors
- Presenting the options in terms of services and doing it in a very clear and detailed manner
- Offering a convenient sign-up process that will facilitate the lead generation process

Home Page – Before

Home Page – After

Are You Considering a Makeover for Your Company Website?

Whatever your goals, our website makeovers will help you transform your website into an effective marketing tool that will definitely increase your online credibility and visibility.

Please contact us to for a complimentary consultation and we’ll be happy to provide options for making-over your website.

what’s the secret to getting your brand noticed?

admin — Tue, 22 May 2012 17:42:58 +0000

A Little Logo L’amour

The popular cliché claims that a photograph is worth a thousand words. But when it comes to your brand, a thousand words might not be enough. You need a logo that speaks volumes.

At Not Maurice, we love telling your brand’s full story in the blink of an eye.

Recently, Westchester Streetscape Improvement Association (WSIA) needed our expertise. Their mission is to beautify the Westchester area and provide benefits to residents, businesses and visitors. As part of that effort, they needed a logo with personality that reflected their role in the community.

After evaluating the situation and performing market research, we transformed their visual identity to achieve these goals.

The Not Maurice Graphic Process:
- Added a variety of people to represent the target market.
- Added a line of trees to reflect their products and services.
- Magnified Westchester, the area they serve.
- Used a line to convey curb appeal: their ultimate goal.

The result? A logo that clarifies the WSIA narrative—and strengthens their brand.

Success! We love that. In fact, we specialize in it.

Click here to discover more!

3 key marketing tips for business owners

admin — Tue, 22 May 2012 17:42:39 +0000

In today’s overwhelming economy, business owners are pressured to do more with less. As a full-service agency, we would like to share three key marketing tips to achieve powerful marketing results.

Trap # 1: Spending that doesn’t create results.

One of our clients invested around $6,000 in optimizing their website prior to working with us. They paid $995 over six months to get a Search Engine Optimization (SEO) company to submit their website and monitor their keywords—and didn’t get any tangible results. They then concluded that SEO didn’t work for them and gave up thinking about SEO for their website.

In time, the client reluctantly decided to give SEO a new shot with Not Maurice. After working together on their online presence strategy and implementation, we were able to double their traffic within two months for one quarter of the budget.

Ask yourself: “Where am I stuck with my marketing because I didn’t get results in the past?”

The Solution: create a cohesive marketing strategy and plan before you invest in order to maximize your return on investment.

Trap # 2: Leaving money on the table because your business online presence is not properly established.

You’ve just launched your business or product, and you’re tempted to let the whole world know you exist. You’ve identified your marketing strategy and you’re ready to move forward. But as an entrepreneur and business owner, the rush to create profiles on Facebook, Twitter and other social media tools may actually hinder your online presence. Establishing an efficient online presence requires clarity, expertise, consistency, forethought and an understanding of metrics. It is crucial to choose the right social media tools and properly establish them—as part of a whole marketing system that works for your business.

Frustration with social media tools is common, as most don’t know how to properly engage with their audience. Perhaps you’ve heard stories from entrepreneurs who express their frustrations about social media. Are you in this position? Do you wonder what else you can be doing to convert a virtual audience into real life customers?

The Solution: invest smartly in your online presence to create effective marketing strategies. Work with a social media strategist to uncover your best route to engaging with the online world.

Trap # 3: Working with several professionals in order to save money

In our day-to-day practice at Not Maurice, we are often amazed by the frustrations many business owners share with us. Common gripes include:
- The challenge to embrace new marketing tools while running their business in a very competitive market
- Working with unreliable freelancers who provide inadequate material or stop the job in the middle of a project
- The necessity to reiterate your visions and goals to your team of collaborators: graphic designers, web designers, printers and social media gurus.

Have you consider how you will get your support team organized? Is it possible to have everyone on the same page?

The Solution: Your dollars will go further when you choose an integrative approach. Choose one company that offers all the services you need to create your marketing and advertising campaign and eliminate wasted time.

Being aware of these traps will help you make better decisions for the future of your business.