what’s the secret to getting your brand noticed?


A Little Logo L’amour

The popular cliché claims that a photograph is worth a thousand words. But when it comes to your brand, a thousand words might not be enough. You need a logo that speaks volumes.

At Not Maurice, we love telling your brand’s full story in the blink of an eye.

Recently, Westchester Streetscape Improvement Association (WSIA) needed our expertise. Their mission is to beautify the Westchester area and provide benefits to residents, businesses and visitors. As part of that effort, they needed a logo with personality that reflected their role in the community.

After evaluating the situation and performing market research, we transformed their visual identity to achieve these goals.

 The Not Maurice Graphic Process:
- Added a variety of people to represent the target market.
- Added a line of trees to reflect their products and services.
- Magnified Westchester, the area they serve.
- Used a line to convey curb appeal: their ultimate goal.

The result? A logo that clarifies the WSIA narrative—and strengthens their brand.

Success! We love that. In fact, we specialize in it.

Click here to discover more!

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