Strategically, the purpose of blogging for a company is multi-fold:

-       It adds valuable content to the company website to reinforce its visibility as an expert on its market, reinforce its position as the place to visit to learn more about its products and services as well as boost the strength of its strategic keywords for search engines,

-       It keeps the site current by adding new information regularly (increase the authority and ranking of the site for Search Engines)

-       It creates new pages with interesting content (sales, education, FAQs …) that will support the lead generation process.

So blogging is definitely valuable.

Now, in order for the company website to benefit from the blogging investment in resources, the blog needs to be present under the same domain name. The URL should look like YourCompanyName.com /blog/title_of_the_blog_post or blog.YourCompanyName.com.

By not doing so, all the benefits mentioned above would be diluted.

The ultimate goal of blogging is to grow YourCompanyName.com website, to keep it current and to make it a good resource center for your prospects and customers or clients.

If you are looking to get more leads, more clients and more business, Call us today at (310) 356-6177 or email us, we are a key resource for clients seeking to grow smarter and faster by developing a unique, integrated marketing approach.

We are proud to unveil the look of Golden Keys company’s new website.

Thank you to our client, Florent Baudouin, for trusting Not Maurice for creating it’s online visual identity. Stay tune for the official launch!

Contact us today for a complimentary consultation and we’ll be happy to meet with you to discuss website design.

At Not Maurice, we are really excited to showcase Fresh Air Environmental, Inc website makeover.
Below you’ll discover the dramatic evolution of their home page design.

Fresh Air Environmental is a company providing environmental remediation services in Southern California. They have been serving businesses and individuals for more than a decade and have successfully completed thousands of asbestos, mold and lead removal jobs in Los Angeles and Beyond.

The objectives of the website makeover consisted in:
- Creating a professional online experience for the visitors
- Delivering a trustworthy and reassuring feel
- Differentiating the company’s services from the ones performed by their competitors
- Presenting the options in terms of services and doing it in a very clear and detailed manner
- Offering a convenient sign-up process that will facilitate the lead generation process

Home Page – Before

Home Page – After

Are You Considering a Makeover for Your Company Website?

Whatever your goals, our website makeovers will help you transform your website into an effective marketing tool that will definitely increase your online credibility and visibility.

Please contact us to for a complimentary consultation and we’ll be happy to provide options for making-over your website.

In today’s overwhelming economy, business owners are pressured to do more with less. As a full-service agency, we would like to share three key marketing tips to achieve powerful marketing results.

Trap # 1: Spending that doesn’t create results.

One of our clients invested around $6,000 in optimizing their website prior to working with us. They paid $995 over six months to get a Search Engine Optimization (SEO) company to submit their website and monitor their keywords—and didn’t get any tangible results. They then concluded that SEO didn’t work for them and gave up thinking about SEO for their website.

In time, the client reluctantly decided to give SEO a new shot with Not Maurice. After working together on their online presence strategy and implementation, we were able to double their traffic within two months for one quarter of the budget.

Ask yourself: “Where am I stuck with my marketing because I didn’t get results in the past?”

The Solution: create a cohesive marketing strategy and plan before you invest in order to maximize your return on investment.

Trap # 2: Leaving money on the table because your business online presence is not properly established.

You’ve just launched your business or product, and you’re tempted to let the whole world know you exist. You’ve identified your marketing strategy and you’re ready to move forward. But as an entrepreneur and business owner, the rush to create profiles on Facebook, Twitter and other social media tools may actually hinder your online presence. Establishing an efficient online presence requires clarity, expertise, consistency, forethought and an understanding of metrics. It is crucial to choose the right social media tools and properly establish them—as part of a whole marketing system that works for your business.

Frustration with social media tools is common, as most don’t know how to properly engage with their audience. Perhaps you’ve heard stories from entrepreneurs who express their frustrations about social media. Are you in this position? Do you wonder what else you can be doing to convert a virtual audience into real life customers?

The Solution: invest smartly in your online presence to create effective marketing strategies. Work with a social media strategist to uncover your best route to engaging with the online world.

Trap # 3: Working with several professionals in order to save money

In our day-to-day practice at Not Maurice, we are often amazed by the frustrations many business owners share with us. Common gripes include:
- The challenge to embrace new marketing tools while running their business in a very competitive market
- Working with unreliable freelancers who provide inadequate material or stop the job in the middle of a project
- The necessity to reiterate your visions and goals to your team of collaborators: graphic designers, web designers, printers and social media gurus.

Have you consider how you will get your support team organized? Is it possible to have everyone on the same page?

The Solution: Your dollars will go further when you choose an integrative approach. Choose one company that offers all the services you need to create your marketing and advertising campaign and eliminate wasted time.

Being aware of these traps will help you make better decisions for the future of your business.